Date & Time
Monday, March 9, 2026, 11:00 AM - 12:00 PM CDT
Description
You've spent years focused on prospective students finding you on Google. But students aren't the only ones researching your institution anymore. AI tools like ChatGPT, Gemini, and Claude are answering their questions, and your carefully crafted web pages might not even be part of the conversation.
In this interactive discussion, we'll explore what's changing about how people discover your school as search evolves from SEO to Answer Engine Optimization/Generative Engine Optimization. We'll share approaches you can start applying now, discuss what's working across our institutions, and look ahead to what's next...a world where AI agents research and recommend schools for their humans.
Come ready to share your experiences and ask questions.
After the session is over, we’ll continue the conversation on our #ai Slack channel. All DigiCol members are welcome to join the Digital Collegium Slack Workspace.
Type
discussion
Intended audience
beginner
Tags
AI, dashboards, data/analytics, Google Data Studio, SEO, web analytics
Delivery
online
Timezone
(UTC-05:00) Central Time (US & Canada)
How to attend an online discussion
- Register to join the community group (if you haven't already). Registration is free for members.
- Select the Open Discussion button to open the session.
- Log in with your DigiCol login.
- When the session begins, you'll be sent to a Google Meeting link for the discussion.
How to watch on demand
After the live discussion completes, we'll edit the video and post it here. This process can take up to two weeks.
- Register to join the community group (if you haven't already). Registration is free.
- Select the Open Discussion button to open the session.
- Log in with your DigiCol login.
- Play the video.