Date & Time
Thursday, February 6, 2025, 12:00 PM - 1:00 PM CST
Description
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There’s a lot of conversation in the email universe about open rates, and whether they tell us meaningful information or not. With so many email client changes, it’s true that open rates don’t tell us what they used to with the same level of accuracy, but they’re still one of the most important signals to measure our deliverability.
If your open rates have been lowering without explanation, or if they’re hovering around 20%, you may have a deliverability issue.
Join this discussion to share your deliverability challenges and solutions, and share resources for further learning.
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After the session is over, we’ll continue the conversation on our #email-marketing Slack channel. All HighEdWeb members are welcome to join the Digital Collegium Slack Workspace.
Moderators
Day Kilbilds & Jacqueline Rowe
Type
discussion
Intended audience
intermediate
Tags
data/analytics, email, engagement, marketing/communications, testing
Delivery
online
Timezone
(UTC-06:00) Central Time (US & Canada)
How to attend an online discussion
- Register to join the community group (if you haven't already). Registration is free.
- Select the Join Discussion button to open the session.
- Log in with your Swoogo event login.
- When the session begins, you'll be sent to a Google Meeting link for the discussion.
How to watch on demand
After the live discussion completes, we'll edit the video and post it here. This process can take up to two weeks.
- Register to join the community group (if you haven't already). Registration is free.
- Select the Join Discussion button to open the session.
- Log in with your Swoogo event login.
- Play the video.