Tuesday, February 10, 2026, 12:00 PM - 1:00 PM CST
To register or attend, you must be a current DigiCol member.
We’ll unpack how people really interact with emails—what they see, what they skip, and what actually gets clicks. Whether you're using buttons, bold text links, or plain URLs, we’ll break down the difference between primary and secondary actions and how to write CTAs that convert. Expect real examples, tough critiques, and practical tips you can apply to your next send.
After the session is over, we’ll continue the conversation on our #email-marketing Slack channel. All DigiCol members are welcome to join the Digital Collegium Slack Workspace.
How to attend an online discussion
- Register to join the community group (if you haven't already). Registration is free for current members.
- Select the Open Discussion button to load the session.
- Log in with your Digital Collegium login.
- When the session begins, you'll be sent to a Google Meeting link for the discussion.
How to watch on demand
After the live discussion completes, we'll edit the video and post it here. This process can take up to two weeks.
- Register to join the community group (if you haven't already). Registration is free for current members.
- Select the Open Discussion button to open the session.
- Log in with your Digital Collegium login.
- Play the video.