Biography
she/her
Heather Powers is an associate director of digital content in University Marketing and Communications at Michigan Technological University. Powers is responsible for all content aspects of UMC's recruitment and reputation web properties and proactively improves and maintains quality, benchmarks and tests to innovate key sites and pages to meet integrated marketing, brand awareness and reputation, and recruitment goals. Powers graduated with a B.A. in communication, with a community communication concentration and sociology minor, from Finlandia University in 2015. She serves on the Digital Collegium Leadership Academy Committee as a session moderator.