With the increase of AI overviews (SGE) and other sources of information such as Reddit and TikTok, many searches and research processes never result in website clicks. So how are we measuring content effectiveness without traditional website analytics within our institutions?
This online community group meetup will be an open-ended discussion focused on sharing and learning about methods for measuring Generative Engine Optimization (GEO), referral traffic, and brand sentiment. If you have dashboards or metrics to share and methods with which to obtain them, please feel free to bring them along. If you’re lost in the weeds like many of us and are simply looking to get ideas on how to best measure the effectiveness of your institution’s brand and content strategies in an AI-optimized world, we look forward to seeing you.
