BYOB: Be your own benchmark
Tuesday, September 15, 2026, 11:30 AM - 12:15 PM CDT
How do you answer the question, “Is that good?” when explaining social media results?
Analytics can help you build stakeholder buy-in, support strategic creative decisions and shape long-term platform strategy. But external benchmarks can be misleading, incomplete, difficult to find or irrelevant to your organization.
In this hands-on session, you’ll learn how to create and use internal benchmarks to measure progress across your social media channels. You’ll leave better prepared to explain the value of social media, put results in context and drive continuous improvement within your organization.
Demonstrating how to access data in both Meta and Hootsuite to download and create an Excel benchmark sheet, Courtney will discuss how to calculate the most important KPIs, the most valuable formula you’ll ever use (percent change), why these metrics are important, and how to frame them with stakeholders so they can see the value of the work you’re doing on social. She will also discuss how to use these metrics to approach platform and content strategy so you can continuously improve your position against your benchmarks, find red flags, and make changes before they become an issue.
