| Track | Name | Speakers | |
|---|---|---|---|
| 9:00 AM - 9:55 AM (CDT) | |||
| Keynote | Welcome and keynote | Jaime Hunt — Solve Higher Ed Carlos Ruiz — Vanderbilt University |   |
| 10:00 AM - 10:45 AM (CDT) | |||
| AI | Structured content and smart personalization in the AI era | Piero Tintori — Terminalfour |  |
| Content strategy | Building executive communications that actually work | Roland Wyn Jones — Columbia University |  |
| Content strategy | Activate your brand platform with content strategy | Georgy Cohen — Georgy Cohen LLC |  |
| 10:45 AM - 11:30 AM (CDT) | |||
| Break | Visit sponsor booths | ||
| 11:30 AM - 12:15 PM (CDT) | |||
| AI | Better, not just faster: An AI workflow that protects your institutional voice | Brian Piper — AIreFlow Solutions |  |
| Content strategy | BYOB: Be your own benchmark | Courtney Witmer — Penn State University |  |
| Storytelling | From campus maps to content hubs: Turning navigation into storytelling | Christian Batarseh — Concept3D |  |
| 12:30 PM - 1:15 PM (CDT) | |||
| Poster | Communicating the public good generated by federally-funded research at UAlbany | Emily Masters — University at Albany, SUNY |  |
| Poster | Lightning strikes twice: Building content strategy around an unexpected success | Jessica Creech — Purdue University Northwest |  |
| Poster | Demystifying AI agents | Mark Lee — Colorado College |  |
| Poster | From program pages to AI answers: Creating content students can find | Scott Glavac — The University of Texas at San Antonio |  |
| 1:30 PM - 2:15 PM (CDT) | |||
| AI | AI changed how students choose colleges. Has your digital experience kept up? | Kelly Paskill — Paskill |  |
| AI | SEO, AEO and the myth of “just create more content” | Mandee Englert — JAKALA |  |
| Content strategy | The experience-led lifecycle: Transforming operational friction into higher student retention | Toni Perilli — Fordham University |  |
| 2:15 PM - 2:45 PM (CDT) | |||
| Break | Trivia | Jessica Creech — Purdue University Northwest | |
| 2:45 PM - 3:30 PM (CDT) | |||
| AI | The buyer who left the room: How to keep your audience present in every content decision | Matt Wilkinson — Strivenn Limited |  |
| Content strategy | Your storytelling network is already on campus: How to activate creators, advocates and collaborators | Maya Demishkevich — Carroll Community College |  |
| Storytelling | Storytelling that drives enrollment: Four creative writing techniques to improve your content today | Andy Fabian — Mighty Citizen |  |
| 3:45 PM - 4:30 PM (CDT) | |||
| AI | Anatomy of a redesign: Inside Oregon State University’s online program page transformation | Jean Dion — Oregon State University Tyler Hansen — Oregon State University |   |
| Content strategy | Beyond the blog: Designing scalable systems for higher ed content marketing | Ashley Pichea — Cedarville University Mark Mazelin — Cedarville University |   |
| Storytelling | Decoding homepage video backgrounds: What FAVBs reveal about university brand storytelling | Joel Goodman — Squiz Eric Sembrat — Georgia Institute of Technology Tryon Eggleston — Monmouth University |    |
| 4:30 PM - 4:45 PM (CDT) | |||
| Closing remarks | Jessica Creech — Purdue University Northwest | | |
