Description
Ever since Elon Musk's Twitter takeover, campuses have been evaluating where the platform, now known as X, fits into their strategy. Between issues around employee treatment to heavily criticized decisions around finances and free speech, X has been a volatile player in the social media market. Some campuses have wondered about its reliability, while others question how engagement with X reflects upon their own brand. During this session, we'll explore these questions of where and how higher ed conversation happens on X. We'll share examples of how campuses have adapted and look to future possibilities within the market.
