Description
This session will explore how higher education institutions can create cohesive, engaging, and impactful digital campaigns by integrating social media, graphic design, web strategy, and photography. Attendees will learn how to develop campaigns that maximize audience engagement, streamline messaging, and enhance institutional branding.
Why This Session Matters
With digital platforms playing a crucial role in student recruitment, engagement, and institutional storytelling, a disjointed approach can dilute messaging and reduce effectiveness. This session will provide actionable insights for universities looking to create digital campaigns that resonate across multiple platforms while maintaining a strong, cohesive brand identity.
