SEO Just Won’t Die: AI-Driven Search, the Next Evolution

SEO has been declared dead thousands of times. Now, AI-driven search has marketers wondering the same thing yet again. With the rise of tools like Google SGE, ChatGPT, and Perplexity, students are searching differently, relying more on AI-generated content and recommendations to find information. So where does that leave “traditional” SEO?

The good news is that many of the core elements that drive strong organic rankings also support visibility in AI-driven search. This session will break those down, and show higher ed marketers how they can evolve their SEO approach to be more discoverable across both AI recommendations and Search results.