Turning the Funnel Around: Strategy, Systems, and Student Connection with Western Colorado University

How do you rebuild trust with prospective students after years of declining yield? This session unpacks the bold digital transformation of Western Colorado University’s admissions strategy. Chase Watts, Director of Admissions, shares how his team rebuilt their funnel—from delayed responses and disconnected tools to a high-performing, tech-enabled yield engine. Learn how they prioritized speed, personalization, and meaningful student touch points. We’ll also explore how digital tools like CRM optimization and visual content (including interactive maps from Concept3D) helped drive clarity, connection, and conversion.