Level Up Your Grads: How WSU Tech Revolutionized Marketing Education with Agorapulse

Are you looking for proven ways to transform your marketing curriculum and give students a genuine taste of the real world before they even graduate? Krissy Buck, Program Director at WSU Tech, faced the monumental task of rebuilding their digital marketing program from the ground up amidst low enrollment and with a limited budget. She knew that to truly "level up her grads," she needed to move beyond theory and find a way for students to get hands-on with professional tools, rather than just "creating content in Word documents or Excel sheets" with no real performance insight.

Discover how WSU Tech partnered with Agorapulse to bridge that gap and revolutionize their approach. Krissy will share how integrating this intuitive social media management platform allowed her students to work with actual nonprofits and local businesses, managing their social media and seeing the real-time impact of their work. Learn how Agorapulse empowered students with skills in social listening, analytics, and content strategy, turning classroom learning into tangible experience that made them industry-ready and even helped one land a job by showcasing their platform expertise.

Key Takeaways:

Learn how to effectively integrate professional-grade MarTech tools like Agorapulse into your curriculum to provide students with critical, real-world experience, even with budget constraints.

Discover strategies for structuring programs that allow students to work with real clients, manage live campaigns, and understand the impact of their social media efforts through robust analytics.

Gain insights into how providing hands-on tool experience can reinvigorate a program, boost student engagement, and demonstrably prepare graduates for the demands of the digital marketing industry.