Whether you're starting from scratch or rebuilding after a reset, establishing a UX research practice is a different challenge than doing the research itself. In this session, we’ll explore what actually worked — and what didn’t.
We’ll focus on questions practitioners are navigating right now:
What’s the single most important thing you did first?
How do you keep momentum and excitement alive when research is new and still proving itself?
Participant recruiting is a persistent challenge. How have you made it work with little to no incentive?
Bring your war stories. This session is built as a real conversation.
In this session we'll dig into the practical realities of UX research in higher education — the challenges, the wins and the questions we're still figuring out.
