AI is everywhere — but not everything with "AI" on the label is worth your attention. For busy higher education digital and marketing teams already stretched thin, the challenge is knowing what to embrace, what to avoid and what to quietly let fade away.

This practical session cuts through the noise, examining trends in web design, content strategy and digital marketing — and judging them by one simple measure: do they actually help you reach your goals?

Expect clear takeaways, honest discussion and a framework to help your team be less stressed and more effective in 2026.