Google Analytics 4

This is the first of a series of Google Analytics 4 discussion. Topics include:

• Setting up new Google Analytics 4 properties and connecting them to your current data streams. But we will primarily discuss different ways to structure accounts across an institution and the benefits of having a single, master account.
• The importance of and basics of creating a new property and offer several resources.
• Demonstration of some of the solutions Arizona State University is implementing.

Most of the meeting will be an open forum for people to talk about how they're setting up accounts, challenges they're facing, how they're leveraging this opportunity to restructure institutional analytics, etc.