In this five-minute poster session, discover how AI-powered analytics can revolutionize decision-making in higher education marketing. By leveraging tools like ChatGPT, institutions can transform raw student records into meaningful insights–mapping student demographics by region, analyzing trends in advertising spend, and measuring the direct impact on website traffic and event attendance. This session will showcase how AI automates data synthesis, enabling marketers to make informed, data-driven decisions with greater efficiency. Attendees will gain a clear understanding of how to use AI to visualize student distribution, optimize ad targeting, and improve recruitment strategies. Accompanied by visual graphics, this presentation will provide a snapshot of AI's role in streamlining analytics reporting for higher education. Join us to see how AI can turn complex data into actionable insights, helping institutions enhance outreach, engagement, and ROI.
