| Track | Name | Speakers | |
|---|---|---|---|
| 9:00 AM - 9:55 AM (CDT) | |||
| AI | Welcome and Keynote: Mastering and maintaining your CustomGPT — from built to brilliant | Dayana Kibilds — Ologie |  |
| 10:00 AM - 10:45 AM (CDT) | |||
| AI | Building an SEO strategy in the age of AI and LLMs: Implications for higher education | Noel Fisher — OHO Interactive |  |
| Analytics | Unlocking ROI: How MSU Denver transformed data to measure marketing impact | Michelle Britt — Metropolitan State University of Denver Emalie Whan-Traylor — Metropolitan State University of Denver |   |
| 10:45 AM - 11:30 AM (CDT) | |||
| Break: Meet our sponsors | |||
| 11:30 AM - 12:15 PM (CDT) | |||
| AI | Applying AI solutions to website problems — adventures in Drupal AI experimentation | Emma Horrell — University of Edinburgh |  |
| Analytics | Self-hosted analytics: How colleges can own their web analytics data with Matomo | Brent Hoard, Ph.D. — Randolph-Macon College |  |
| Sponsor | Reaching global audiences with AI-assisted translation tools | Don Lalicon — Evolving Web Lisa Faieta — Evolving Web Suzanne Dergacheva — Evolving Web |   |
| 12:30 PM - 1:15 PM (CDT) | |||
| Poster | Unlock your docs: Notebook LM in five minutes | Kristin Gasser — Arizona State University |  |
| Poster | A higher ed analytics dashboard: Scalable, cost-effective, and customizable | Robert McIntosh — University of Minnesota-Twin Cities | |
| Poster | Micro-wins for the web: The power of tracking small changes | Rachel Gerner — University of Arkansas Halle Hayward — University of Arkansas |   |
| Poster | Leveraging AI in analytics reporting: Connecting student data to marketing impact | Isaac Williams — Daemen University |  |
| Poster | Creating a Looker safety net | Alan Etkin — British Columbia Insititute of Technology |  |
| Poster | Building engaging reports for university stakeholders | Christina McNeil — Northeastern University |  |
| Poster | Your digital archive: Goldmine or landfill? | Broni King — Virginia Military Institute Catherine Roy — Virginia Military Institute |   |
| 1:30 PM - 2:15 PM (CDT) | |||
| AI | AI-augmented creativity: Using AI to enhance, not replace, higher ed storytelling | Brian Piper — University of Rochester |  |
| Analytics | Hot takes from 180 usability tests: What students wish you knew | Emerald Obie — Carnegie Alayna Setterlind — Carnegie |   |
| 2:15 PM - 2:45 PM (CDT) | |||
| Break: DigiCol membership benefits | Brian Piper — University of Rochester Jonathan Blundell — Dallas College |  | |
| 2:45 PM - 3:30 PM (CDT) | |||
| AI | Navigating the AI landscape: Crafting and implementing a university-wide AI policy | Eric Sembrat — Georgia Institute of Technology | |
| Analytics | Decoding the enrollment funnel: Using KPIs to guide marketing decisions | Craig Gjerdingen — Carlson School of Management Justin Hammerschmidt — Carlson School of Management Irina Khomyakova — Carlson School of Management |    |
| 3:45 PM - 4:30 PM (CDT) | |||
| AI | Using AI to assist making accessible content | Joshua Hori — University of California, Davis |  |
| Analytics | Mapping the prospective student journey: How to move past last-click marketing attribution | Mandee Englert — JAKALA |  |
| 4:30 PM - 5:00 PM (CDT) | |||
| Closing remarks | Nancy Bertino — University of Minnesota-Twin Cities |  | |