Join us online! Each session includes a pre-recorded presentation with live chat-based Q&A.

Attendees will have on-demand access through Tuesday, May 13, 2025, via this website. DigiCol paid members will have long-term access through the Professional Development Library.

Tuesday, April 29, 2025

Your time zone: (UTC-05:00) Central Time (US & Canada)

Track Name Speakers
9:00 AM - 9:55 AM (CDT)
AIWelcome and Keynote: Mastering and maintaining your CustomGPT — from built to brilliantDayana Kibilds — OlogieDayana Kibilds
10:00 AM - 10:45 AM (CDT)
AIBuilding an SEO strategy in the age of AI and LLMs: Implications for higher educationNoel Fisher — OHO InteractiveNoel Fisher
AnalyticsUnlocking ROI: How MSU Denver transformed data to measure marketing impactMichelle Britt — Metropolitan State University of Denver
Emalie Whan-Traylor — Metropolitan State University of Denver
Michelle Britt Emalie Whan-Traylor
10:45 AM - 11:30 AM (CDT)
 Break: Meet our sponsors  
11:30 AM - 12:15 PM (CDT)
AIApplying AI solutions to website problems — adventures in Drupal AI experimentationEmma Horrell — University of EdinburghEmma Horrell
AnalyticsSelf-hosted analytics: How colleges can own their web analytics data with MatomoBrent Hoard, Ph.D. — Randolph-Macon CollegeBrent Hoard
SponsorReaching global audiences with AI-assisted translation toolsDon Lalicon — Evolving Web
Lisa Faieta — Evolving Web
Suzanne Dergacheva — Evolving Web
Lisa Faieta Suzanne Dergacheva
12:30 PM - 1:15 PM (CDT)
PosterUnlock your docs: Notebook LM in five minutesKristin Gasser — Arizona State UniversityKristin Gasser
PosterA higher ed analytics dashboard: Scalable, cost-effective, and customizableRobert McIntosh — University of Minnesota-Twin Cities 
PosterMicro-wins for the web: The power of tracking small changesRachel Gerner — University of Arkansas
Halle Hayward — University of Arkansas
Rachel Gerner Halle Hayward
PosterLeveraging AI in analytics reporting: Connecting student data to marketing impactIsaac Williams — Daemen UniversityIsaac Williams
PosterCreating a Looker safety netAlan Etkin — British Columbia Insititute of TechnologyAlan Etkin
PosterBuilding engaging reports for university stakeholdersChristina McNeil — Northeastern UniversityChristina McNeil
PosterYour digital archive: Goldmine or landfill?Broni King — Virginia Military Institute
Catherine Roy — Virginia Military Institute
Broni King Catherine Roy
1:30 PM - 2:15 PM (CDT)
AIAI-augmented creativity: Using AI to enhance, not replace, higher ed storytellingBrian Piper — University of RochesterBrian Piper
AnalyticsHot takes from 180 usability tests: What students wish you knewEmerald Obie — Carnegie
Alayna Setterlind — Carnegie
Emerald Obie Alayna Setterlind
2:15 PM - 2:45 PM (CDT)
 Break: DigiCol membership benefitsBrian Piper — University of Rochester
Jonathan Blundell — Dallas College
Brian Piper Jonathan Blundell
2:45 PM - 3:30 PM (CDT)
AINavigating the AI landscape: Crafting and implementing a university-wide AI policyEric Sembrat — Georgia Institute of Technology 
AnalyticsDecoding the enrollment funnel: Using KPIs to guide marketing decisionsCraig Gjerdingen — Carlson School of Management
Justin Hammerschmidt — Carlson School of Management
Irina Khomyakova — Carlson School of Management
Craig Gjerdingen Justin Hammerschmidt Irina Khomyakova
3:45 PM - 4:30 PM (CDT)
AIUsing AI to assist making accessible contentJoshua Hori — University of California, DavisJoshua Hori
AnalyticsMapping the prospective student journey: How to move past last-click marketing attributionMandee Englert — JAKALAMandee Englert
4:30 PM - 5:00 PM (CDT)
 Closing remarksNancy Bertino — University of Minnesota-Twin CitiesNancy Bertino