Join us online! Each session includes a pre-recorded presentation with live chat-based Q&A.

Attendees will have on-demand access through Tuesday, May 13, 2025, via this website. DigiCol paid members will have long-term access through the Professional Development Library.

Tuesday, April 29, 2025

Your time zone: (UTC-05:00) Central Time (US & Canada)

Track Name Speakers
9:00 AM - 9:55 AM (CDT)
AIWelcome and Keynote: Mastering and maintaining your CustomGPT — from built to brilliantDayana Kibilds — OlogieDayana Kibilds
10:00 AM - 10:45 AM (CDT)
AIBuilding an SEO Strategy in the Age of AI and LLMs: Implications for Higher EducationNoel Fisher — OHO InteractiveNoel Fisher
AnalyticsUnlocking ROI: How MSU Denver Transformed Data to Measure Marketing ImpactMichelle Britt — Metropolitan State University of Denver
Emalie Whan-Traylor — Metropolitan State University of Denver
Michelle Britt Emalie Whan-Traylor
10:45 AM - 11:30 AM (CDT)
 Break: Meet our sponsors  
11:30 AM - 12:15 PM (CDT)
AIApplying AI solutions to website problems – adventures in Drupal AI experimentationEmma Horrell — University of EdinburghEmma Horrell
AnalyticsSelf-Hosted Analytics: How Colleges Can Own Their Web Analytics Data with MatomoBrent Hoard, Ph.D. — Randolph-Macon CollegeBrent Hoard
PartnerReaching Global Audiences with AI-Assisted Translation ToolsDon Lalicon — Evolving Web
Lisa Faieta — Evolving Web
Suzanne Dergacheva — Evolving Web
Suzanne Dergacheva
12:30 PM - 1:15 PM (CDT)
PosterMicro-Wins for the Web: The Power of Tracking Small ChangesRachel Gerner — University of Arkansas
Halle Hayward — University of Arkansas
Rachel Gerner Halle Hayward
PosterCreating a Looker Safety NetAlan Etkin — British Columbia Insititute of TechnologyAlan Etkin
PosterBuilding Engaging Reports for University StakeholdersChristina McNeil — Northeastern UniversityChristina McNeil
PosterLeveraging AI in Analytics Reporting: Connecting Student Data to Marketing ImpactIsaac Williams — Daemen UniversityIsaac Williams
PosterA Higher Ed Analytics Dashboard: Scalable, Cost-Effective, and CustomizableRobert McIntosh — University of Minnesota-Twin Cities 
PosterYour Digital Archive: Goldmine or Landfill?Broni King — Virginia Military Institute
Catherine Roy — Virginia Military Institute
Broni King Catherine Roy
PosterUnlock Your Docs: Notebook LM in 5 MinutesKristin Gasser — Arizona State UniversityKristin Gasser
1:30 PM - 2:15 PM (CDT)
AIAI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed StorytellingBrian Piper — University of RochesterBrian Piper
AnalyticsHot Takes from 180 Usability Tests: What Students Wish You KnewEmerald Obie — Carnegie
Alayna Setterlind — Carnegie
Emerald Obie Alayna Setterlind
2:15 PM - 2:45 PM (CDT)
 Break: DigiCol membership benefitsBrian Piper — University of Rochester
Jonathan Blundell — Dallas College
Brian Piper Jonathan Blundell
2:45 PM - 3:30 PM (CDT)
AINavigating the AI Landscape: Crafting and Implementing a University-Wide AI PolicyEric Sembrat — Georgia Institute of Technology 
AnalyticsDecoding the Enrollment Funnel: Using KPIs to Guide Marketing DecisionsCraig Gjerdingen — University of Minnesota-Twin Cities
Justin Hammerschmidt — University of Minnesota-Twin Cities
Irina Khomyakova — University of Minnesota-Twin Cities
Craig Gjerdingen Justin Hammerschmidt Irina Khomyakova
3:45 PM - 4:30 PM (CDT)
AIUsing AI to assist making accessible content.Joshua Hori — University of California, DavisJoshua Hori
AnalyticsMapping the Prospective Student Journey: How to move past last-click marketing attributionMandee Englert — JAKALAMandee Englert
4:30 PM - 5:00 PM (CDT)
 Closing Remarks