Join us online! Each session includes a pre-recorded presentation with live chat-based Q&A.
Attendees will have on-demand access through Tuesday, May 13, 2025, via this website. DigiCol paid members will have long-term access through the Professional Development Library.
Tuesday, April 29, 2025
Your time zone: (UTC-05:00) Central Time (US & Canada)
Track | Name | Speakers | |
---|---|---|---|
9:00 AM - 9:55 AM (CDT) | |||
AI | Welcome and Keynote: Mastering and maintaining your CustomGPT — from built to brilliant | Dayana Kibilds — Ologie | ![]() |
10:00 AM - 10:45 AM (CDT) | |||
AI | Building an SEO strategy in the age of AI and LLMs: Implications for higher education | Noel Fisher — OHO Interactive | ![]() |
Analytics | Unlocking ROI: How MSU Denver transformed data to measure marketing impact | Michelle Britt — Metropolitan State University of Denver Emalie Whan-Traylor — Metropolitan State University of Denver | ![]() ![]() |
10:45 AM - 11:30 AM (CDT) | |||
Break: Meet our sponsors | |||
11:30 AM - 12:15 PM (CDT) | |||
AI | Applying AI solutions to website problems — adventures in Drupal AI experimentation | Emma Horrell — University of Edinburgh | ![]() |
Analytics | Self-hosted analytics: How colleges can own their web analytics data with Matomo | Brent Hoard, Ph.D. — Randolph-Macon College | ![]() |
Sponsor | Reaching global audiences with AI-assisted translation tools | Don Lalicon — Evolving Web Lisa Faieta — Evolving Web Suzanne Dergacheva — Evolving Web | ![]() ![]() |
12:30 PM - 1:15 PM (CDT) | |||
Poster | Unlock your docs: Notebook LM in five minutes | Kristin Gasser — Arizona State University | ![]() |
Poster | A higher ed analytics dashboard: Scalable, cost-effective, and customizable | Robert McIntosh — University of Minnesota-Twin Cities | |
Poster | Micro-wins for the web: The power of tracking small changes | Rachel Gerner — University of Arkansas Halle Hayward — University of Arkansas | ![]() ![]() |
Poster | Leveraging AI in analytics reporting: Connecting student data to marketing impact | Isaac Williams — Daemen University | ![]() |
Poster | Creating a Looker safety net | Alan Etkin — British Columbia Insititute of Technology | ![]() |
Poster | Building engaging reports for university stakeholders | Christina McNeil — Northeastern University | ![]() |
Poster | Your digital archive: Goldmine or landfill? | Broni King — Virginia Military Institute Catherine Roy — Virginia Military Institute | ![]() ![]() |
1:30 PM - 2:15 PM (CDT) | |||
AI | AI-augmented creativity: Using AI to enhance, not replace, higher ed storytelling | Brian Piper — University of Rochester | ![]() |
Analytics | Hot takes from 180 usability tests: What students wish you knew | Emerald Obie — Carnegie Alayna Setterlind — Carnegie | ![]() ![]() |
2:15 PM - 2:45 PM (CDT) | |||
Break: DigiCol membership benefits | Brian Piper — University of Rochester Jonathan Blundell — Dallas College | ![]() ![]() | |
2:45 PM - 3:30 PM (CDT) | |||
AI | Navigating the AI landscape: Crafting and implementing a university-wide AI policy | Eric Sembrat — Georgia Institute of Technology | |
Analytics | Decoding the enrollment funnel: Using KPIs to guide marketing decisions | Craig Gjerdingen — Carlson School of Management Justin Hammerschmidt — Carlson School of Management Irina Khomyakova — Carlson School of Management | ![]() ![]() ![]() |
3:45 PM - 4:30 PM (CDT) | |||
AI | Using AI to assist making accessible content | Joshua Hori — University of California, Davis | ![]() |
Analytics | Mapping the prospective student journey: How to move past last-click marketing attribution | Mandee Englert — JAKALA | ![]() |
4:30 PM - 5:00 PM (CDT) | |||
Closing remarks | Nancy Bertino — University of Minnesota-Twin Cities | ![]() |