| Track | Name | Speakers | |
|---|---|---|---|
| 9:00 AM - 9:55 AM (CDT) | |||
| AI | Welcome and Keynote: Mastering and maintaining your CustomGPT — from built to brilliant | Dayana Kibilds — Ologie |  |
| 10:00 AM - 10:45 AM (CDT) | |||
| AI | Building an SEO Strategy in the Age of AI and LLMs: Implications for Higher Education | Noel Fisher — OHO Interactive |  |
| Analytics | Unlocking ROI: How MSU Denver Transformed Data to Measure Marketing Impact | Michelle Britt — Metropolitan State University of Denver Emalie Whan-Traylor — Metropolitan State University of Denver |   |
| 10:45 AM - 11:30 AM (CDT) | |||
| Break to visit sponsors | |||
| 11:30 AM - 12:15 PM (CDT) | |||
| AI | AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling | Brian Piper — University of Rochester |  |
| Analytics | Self-Hosted Analytics: How Colleges Can Own Their Web Analytics Data with Matomo | Brent Hoard, Ph.D. — Randolph-Macon College |  |
| 12:30 PM - 1:15 PM (CDT) | |||
| Poster | Leveraging AI in Analytics Reporting: Connecting Student Data to Marketing Impact | Isaac Williams — Daemen University |  |
| Poster | Building Engaging Reports for University Stakeholders | Christina McNeil — Northeastern University |  |
| Poster | Your Digital Archive: Goldmine or Landfill? | Broni King — Virginia Military Institute Catherine Roy — Virginia Military Institute |  |
| Poster | Unlock Your Docs: Notebook LM in 5 Minutes | Kristin Gasser — Arizona State University |  |
| Poster | Micro-Wins for the Web: The Power of Tracking Small Changes | Rachel Gerner — University of Arkansas Halle Hayward — University of Arkansas |   |
| Poster | A Higher Ed Analytics Dashboard: Scalable, Cost-Effective, and Customizable | Robert McIntosh — University of Minnesota | |
| Poster | Creating a Looker Safety Net | Alan Etkin — British Columbia Insititute of Technology |  |
| 1:30 PM - 2:15 PM (CDT) | |||
| AI | Applying AI solutions to website problems – adventures in Drupal AI experimentation | Emma Horrell — University of Edinburgh |  |
| Analytics | Hot Takes from 180 Usability Tests: What Students Wish You Knew | Emerald Obie — Carnegie Alayna Setterlind — Carnegie |   |
| 2:15 PM - 2:45 PM (CDT) | |||
| Break | |||
| 2:45 PM - 3:30 PM (CDT) | |||
| AI | Navigating the AI Landscape: Crafting and Implementing a University-Wide AI Policy | Eric Sembrat — Georgia Institute of Technology | |
| Analytics | Decoding the Enrollment Funnel: Using KPIs to Guide Marketing Decisions | Craig Gjerdingen — Carlson School of Management Justin Hammerschmidt — Carlson School of Management |   |
| 3:45 PM - 4:30 PM (CDT) | |||
| AI | Using AI to assist making accessible content. | Josh Hori — University of California, Davis |  |
| Analytics | Mapping the Prospective Student Journey: How to move past last-click marketing attribution | Mandee Englert — JAKALA |  |
| 4:30 PM - 5:00 PM (CDT) | |||
| Closing Remarks | |||