Your storytelling network is already on campus: How to activate creators, advocates and collaborators

Higher ed content teams are being asked to feed more channels, tell more stories and demonstrate more impact, often without additional staff, time or budget. But an institution’s storytelling capacity does not end at the marketing office. Faculty, staff, students and leaders already possess the expertise, access and trusted voices audiences want. The challenge is activating them without scripting their stories, overwhelming them or losing strategic alignment.

In this session, Maya Demishkevich will share a practical framework for moving from a centralized content model to a campus-wide storytelling network. Through three participation models, Campus Creators, Campus Advocates and Campus Collaborators, attendees will learn how to identify the right people, build buy-in, create appropriate guardrails, provide support and measure impact.

Participants will leave with practical steps for launching a small pilot and a new understanding of marketing’s evolving role: not just producing content, but helping people across the institution tell their stories well.