| Track | Name | Speakers | |
|---|---|---|---|
| 9:00 AM - 9:55 AM (CDT) | |||
| Keynote | Keynote | ||
| 10:00 AM - 10:45 AM (CDT) | |||
| AI | Structured Content and Smart Personalization in the AI Era | Piero Tintori — Terminalfour |  |
| Content Strategy | Activate Your Brand Platform with Content Strategy | Georgy Cohen — Georgy Cohen LLC |  |
| Storytelling | The Visual Shift: Stop Documenting. Start Storytelling. | Kayla Ooms — Purdue University Northwest |  |
| 10:45 AM - 11:30 AM (CDT) | |||
| Break | Break: Visit Sponsors | ||
| 11:00 AM - 11:45 AM (CDT) | |||
| AI | SEO, AEO, and the Myth of “Just Create More Content” | Mandee Englert — JAKALA |  |
| Content Strategy | BYOB: Be Your Own Benchmark | Courtney Witmer — Penn State University | |
| Storytelling | Shoestring Budget TV Commercial | Ben Davis — Oregon State University | |
| 12:30 PM - 1:15 PM (CDT) | |||
| Poster | Communicating the public good generated by federally-funded research at UAlbany | Emily Masters — University at Albany | |
| Poster | Building Executive Communications That Actually Work | Roland Wyn Jones — Columbia University | |
| Poster | Embrace Digital Media to Maximize Faculty PR | William Zimmerman — Penn State Jenna Spinelle — Penn State |   |
| 1:30 PM - 2:15 PM (CDT) | |||
| AI | Better, Not Just Faster: An AI Workflow That Protects Your Institutional Voice | Brian Piper — AIreFlow Solutions | |
| Content Strategy | The Experience-Led Lifecycle: Transforming Operational Friction into Higher Student Retention | Toni Marie Perilli — Fordham University | |
| Storytelling | From Campus Maps to Content Hubs: Turning Navigation Into Storytelling | Julianna Goldring — Concept3D |  |
| 2:15 PM - 2:45 PM (CDT) | |||
| Break | Break: Visit Sponsors | ||
| 2:45 PM - 3:30 PM (CDT) | |||
| AI | Anatomy of a redesign: Inside Oregon State University’s online program page transformation | Jean Dion — Oregon State University Tyler Hansen — Oregon State University Mark Mazelin — Cedarville University | |
| Content Strategy | Beyond the Blog: Designing Scalable Systems for Higher Ed Content Marketing | Ashley Pichea — Cedarville University |  |
| Storytelling | Storytelling that Drives Enrollment: 4 Creative Writing Techniques to Improve Your Content Today | Andy Fabian — Mighty Citizen | |
| 3:45 PM - 4:30 PM (CDT) | |||
| AI | There’s an AI in Authority: Rethinking Higher Ed Content Strategy for Discovery | Nathan Stetson — Sandra Day O'Connor College of Law at Arizona State University Michael Bartley — Sandra Day O'Connor College of Law at Arizona State University | |
| Content Strategy | TBD | ||
| Storytelling | Decoding Homepage Video Backgrounds: What FAVBs Reveal About University Brand Storytelling | Tryon Eggleston — Monmouth University Joel Goodman — Squiz Eric Sembrat — Georgia Institute of Technology |   |
