Joel Goodman

Joel Goodman has spent nearly two decades at the intersection of strategy, design and technology in higher education — first in-house at two universities, then as founder of Bravery Media, the digital strategy studio he built over 13 years into a respected name in higher ed web. His work has centered on a single conviction: that college and university websites should perform as well as they look, and that the gap between the two is always fixable.

He brings that same lens to his current role as vice president of growth strategy at Squiz, where he works with institutions navigating digital transformation at scale.
Joel holds an M.A. in media studies from The New School, with graduate research focused on digital culture and transnational media. He contributes to several podcasts, has taught web design at multiple universities, and regularly speaks at conferences on digital strategy, hospitable design and conversion. He also builds websites, plays music and nearly always has bread in the oven.