Align(Ed) to Thrive: A Game-Changing Blueprint for Higher Ed Projects

Are you struggling to push through massive web projects, where getting everyone on the same page seems like an impossible feat? In higher ed, digital initiatives must serve myriad audiences while satisfying dozens of internal stakeholders. Imagine juggling a project with 20 different voices, an ever-growing list of needs, a limited budget, and tight deadlines—what’s the solution?

In collaboration with Tamara Adlin, Co-author of the Persona Lifecycle books, I developed a process designed to transform stakeholder dynamics. This session equips you with the clarity and practical tools to overcome wild detours and last-minute scope changes. Learn how to define clear project goals and KPIs, and align them with tailored personas—without months of delay. You’ll also receive a one-sheet alignment canvas that works for projects both big and small.

Discover how I successfully united 20 stakeholders from five divisions at a community college to not only complete a massive project but also exceed expectations—coming in under budget and ahead of schedule. This process will ensure your projects are done on time and under budget—but more importantly, it will empower you with the confidence and insights to create more equitable web experiences.

Join us and unlock a game-changing approach that turns stakeholder challenges into a pathway for digital success.

What colleagues and clients have to say: 

"I worked with Adam last fall on research, discovery, and information architecture for a large and layered website redesign project. Adam introduced new processes for creating early alignment among project stakeholders, and his methodical and inquisitive approach to the project helped us unearth a number of implicit project requirements and goals." 

Kirstin S. , Director of Web Strategy and UX, at Carnegie Darlette Agency

"He ensures effective stakeholder alignment which is critical for the successful implementation of any strategic initiative, fostering shared understanding among all involved. "

Dr. Cheryl Roberts, Former President of Shoreline Community College 

"What makes him such a pleasure to work with is his demeanor, his willingness to teach, desire to learn, his ability to empathize with a diverse group of colleagues, customers and stakeholders"

Jacinda W. , Sr. Digital Product Manager at Year Up