Measure and improve your marketing effectiveness

Your university’s marketing ecosystem lives on a maturity spectrum—the more mature, the more impactful; the less mature, the less effective. Where your marketing stands today tells a story of where you’ll end up tomorrow. 

Understanding where you are in this maturity spectrum and gaining critical insights, trends, and correlations from other universities will help you navigate the road ahead, plan for more effective marketing strategies, and propel your institution forward.

In this data-driven presentation, we break down how to measure your marketing maturity across six key areas of marketing. We walk through results from the 2025 Marketing Benchmarks for Education report, demonstrating how to leverage the data and insights to better understand how you stack up to your peers and develop more impactful strategies that lead to higher marketing effectiveness.