Kayla Benda
Digital marketing specialist — Ferris State University
Biography
Kayla Benda is a digital marketing specialist at Ferris State University. She's part of a dynamic team of content creators and web developers that tell the Ferris State University story through powerful digital experiences. The team oversees the university's digital presence and the development of distinctive, highly personalized content that focuses on organic acquisition and conversion rate optimization. Kayla holds a BA from the University of Michigan and is currently pursuing a MBA from Ferris State University.