Online sessions schedule
Attendees will have on-demand access until Monday, November 30, 2026 through this website. DigiCol paid members will have long-term access through the Professional Development Library.
| Track | Name | Speakers | Tags | Delivery |
|---|---|---|---|---|
| Monday, October 19, 2026, 8:30 AM - 9:15 AM | ||||
| AI and emerging tech (AIET) | Behind the prompt: How ASU builds the AI story — and how you can too | Tina Miller — Arizona State University | AI, content strategy, integrations, management and leadership, marketing and communications | in person, online |
| Higher ed strategy and trends (HEST) | After the AI hype: Digital shifts universities must make before 2027 | Piero Tintori — Terminalfour | AI, CMS, content strategy, marketing and communications, search and discoverability | in person, online |
| Marketing and communications (MCOM) | How to prioritize program-specific marketing: Turn program pages into enrollment growth engines | Kayla Benda — Ferris State University | content strategy, engagement, marketing and communications, search and discoverability, social media | in person, online |
| Monday, October 19, 2026, 9:30 AM - 10:15 AM | ||||
| AI and emerging tech (AIET) | Operationalizing AI in marcom: From experiments to integrated workflows | Mark Mazelin — Cedarville University Ashley Pichea — Cedarville University | AI, marketing and communications, web standards | in person, online |
| Higher ed strategy and trends (HEST) | Activate your brand platform with content strategy | Georgy Cohen — Georgy Cohen LLC | in person, online | |
| Marketing and communications (MCOM) | Breaking the CRM barrier: From ad spend to enrolled students | Robert Kadar — Yeshiva University | data and analytics, engagement, integrations, marketing and communications, performance, social media | in person, online |
| Monday, October 19, 2026, 10:15 AM - 11:15 AM | ||||
| Break activity for online attendees | online | |||
| Monday, October 19, 2026, 11:15 AM - 12:00 PM | ||||
| AI and emerging tech (AIET) | From SEO to AEO: 10 practical ways higher ed websites can show up in AI and search | Janna Fiester — Sandstorm Cameron Panice — Sandstorm | AI, content strategy, marketing and communications | in person, online |
| Higher ed strategy and trends (HEST) | 10 GenAI tools and tricks every higher ed pro should be using | Erin Callihan — New York University | AI, automation, content strategy, design, marketing and communications | in person, online |
| Marketing and communications (MCOM) | From burnout to buy-in: Designing an intentional mission-driven social media workflow that actually works | Rachael Eyler — Stony Brook University | content strategy, data and analytics, engagement, marketing and communications, social media | in person, online |
| Monday, October 19, 2026, 1:00 PM - 1:45 PM | ||||
| Collegium Chat | in person, online | |||
| Monday, October 19, 2026, 2:00 PM - 2:45 PM | ||||
| AI and emerging tech (AIET) | Preparing for AI search: What did and didn't work for us | Laura Barr — University of Rochester | AI, content strategy, front-end development | in person, online |
| Higher ed strategy and trends (HEST) | From SEO to GEO and AEO: Upgrade your content for maximum AI visibility | Mike Powers — OHO | AI, content strategy, governance, marketing and communications, search and discoverability | in person, online |
| Marketing and communications (MCOM) | Embrace digital media to maximize faculty PR | Jenna Spinelle — Penn State Bill Zimmerman — Penn State | collaboration and outreach, content strategy, engagement, social media | in person, online |
| Monday, October 19, 2026, 4:00 PM - 4:45 PM | ||||
| AI and emerging tech (AIET) | Know the tropes. Spot the slop. Make it human. | Taylor King — Ologie Dakota Story — Ologie | AI, content strategy, design, marketing and communications | in person, online |
| Higher ed strategy and trends (HEST) | The Y2K of digital accessibility: Navigating the DOJ rule hangover | Darren Denham, CPACC — University of Central Oklahoma | accessibility, diversity and inclusion, governance, legal and policy, management and leadership | in person, online |
| Marketing and communications (MCOM) | The digital front door: How design, content and governance build trust in higher ed | Jessica Pontarelli Evans — Brown University | accessibility, content strategy, governance, marketing and communications, UX and UI | in person, online |
| Tuesday, October 20, 2026, 8:30 AM - 9:15 AM | ||||
| AI and emerging tech (AIET) | As AI steals the click, steal back the answer | Tera Buckley — University of North Dakota | AI, content strategy, marketing and communications, search and discoverability, website management | in person, online |
| Higher ed strategy and trends (HEST) | Copilot, not autopilot: Responsible AI use in dev workflows | Mike Miles — MIT Sloan | AI, automation, CMS, programming, project management | in person, online |
| Marketing and communications (MCOM) | The website is dead. Long live the website: New digital strategies for the AI era | Evie Ebert — Carnegie Jon Shearer — Carnegie Greg Zguta — Carnegie | AI, content strategy, marketing and communications, UX and UI, website management | in person, online |
| Tuesday, October 20, 2026, 9:30 AM - 10:15 AM | ||||
| AI and emerging tech (AIET) | Using Claude Code to scale content strategy | David Poteet — NewCity | AI, automation, content strategy, governance, website management | in person, online |
| Higher ed strategy and trends (HEST) | Can AI build better personas? A skeptic's proof of concept (starring Christopher Walk'n as Dial-Up Internet) | Melanie Lindahl — The University of Texas at Austin | AI, engagement, marketing and communications, research | in person, online |
| Marketing and communications (MCOM) | Beyond the send button: Technical precision meets digital strategy | Aparna Shrivastava — The University of Texas at Dallas | accessibility, content strategy, email, marketing and communications, testing and QA | in person, online |
| Tuesday, October 20, 2026, 11:15 AM - 12:00 PM | ||||
| AI and emerging tech (AIET) | Allychemy: Leveraging AI to build a user-friendly accessibility checker | Bill Columbia — UF Health Jeff Stevens — UF Health Kyle Tucker — UF Health | accessibility, automation, back-end development, programming, training and user support | in person, online |
| Higher ed strategy and trends (HEST) | Build your automated insight collaborator | Brian Piper — AIreFlow Solutions | in person, online | |
| Marketing and communications (MCOM) | Preserving your individuality in a brand alignment | Chloé Bell — University of North Carolina at Chapel Hill Joshua Jennings — University of North Carolina at Chapel Hill | collaboration and outreach, content strategy, marketing and communications, project management, redesigns | in person, online |
| Tuesday, October 20, 2026, 12:45 PM - 1:45 PM | ||||
| Lightning talks | in person, online | |||
| Tuesday, October 20, 2026, 2:00 PM - 2:45 PM | ||||
| AI and emerging tech (AIET) | Why students can’t find what they need on your website (and how TCU is fixing it with AI) | Jeff Dillon — SearchStax Corey Reed — Texas Christian University | CMS, content strategy, data and analytics, marketing and communications, UX and UI | in person, online |
| Higher ed strategy and trends (HEST) | Consistency at scale: Unified digital experiences through governance, standards and communities of practice | Joyce Peralta — McGill University | content strategy, governance, management and leadership, UX and UI, web standards | in person, online |
| Marketing and communications (MCOM) | Why your analytics reports are not answering leadership's real questions | Mandee Englert — JAKALA Rebecka Hall — Old Dominion University | AI, data and analytics, performance, search and discoverability | in person, online |
| Tuesday, October 20, 2026, 2:45 PM - 4:00 PM | ||||
| Break activity for online attendees | online | |||
| Tuesday, October 20, 2026, 4:00 PM - 4:45 PM | ||||
| AI and emerging tech (AIET) | 'What are the best schools for…' — How AI decides who makes the list | Brian Clark — Rhode Island School of Design Elliott Mower — Current | AI, CMS, content strategy, search and discoverability, website management | in person, online |
| Higher ed strategy and trends (HEST) | Oatmeal raisin or chocolate chip? Cookie consent that isn’t half-baked | Gabriel Nagmay — Portland Community College | data and analytics, front-end development, legal and policy, programming, UX and UI | in person, online |
| Wednesday, October 21, 2026, 8:30 AM - 9:15 AM | ||||
| Red Stapler sessions | in person, online | |||
| Wednesday, October 21, 2026, 10:45 AM - 12:00 PM | ||||
| Awards and keynote | in person, online | |||
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]