Capsule content: One block — six ways

How we turned one block into our highest performing/engaging block using custom post types.

You've heard of a capsule wardrobe, or even how to take a piece of clothing and style it multiple ways, so we'd like to introduce "capsule content." Or how we took one block, styled it multiple ways and created a piece of content that has a 77% average engagement rate. In this session, you'll learn how to use custom post types to reimagine a content block's functionality and make it work for multiple scenarios. We'll use examples from our program finder, directory, research projects and more.