Join us Oct. 18-21 online and in Pittsburgh, Pennsylvania!
How the University of Wisconsin–Madison is migrating thousands of sites to the WordPress Block Editor
Session date and time
Tuesday, October 20, 2026, 8:30 AM - 9:15 AM EDT
This session peels back the curtain on how e-commerce and enterprise marketing teams actually operate, not what their sites look like, but how they think. You'll see real marketing plans, real measurement frameworks, and real engagement strategies, then we'll work through how to translate that methodology into higher ed contexts where it genuinely applies.
