Why AI makes now the best time to pay down your content debt

For years, content debt — that mass of outdated, incorrect and irrelevant content on your website — was a largely hidden cost. It was a constant drag on your website, but finding support to address it was difficult.

The arrival of AI has changed that. Suddenly, AI overviews, AI search and AI chatbots are dredging up pages from days gone by, combining them with other content they find on the web and feeding your audiences outdated, incorrect and irrelevant answers about your school. Or maybe your school isn't showing up in AI tools at all due to the volume of contradictory information on your website.

Now is the time to act. This session will show you how to measure your content debt and help you garner support for building a permanent solution to reduce it.

First, we'll dive into exactly what content debt is and, more importantly, how it happens and why what you see as content debt might not look that way to others. This is a story with no villains, but one you must understand to achieve long-term solutions.

Then we'll look at how to measure content debt using a variety of inventories, analytics and audits, creating a baseline report you can use to demonstrate the scope of your content debt and its impact on university operations.

From there, we will look at solutions: the actual content changes that need to happen, the governance changes that will minimize content debt in the future and how you can make your case to leadership to support those changes.