Oatmeal raisin or chocolate chip? Cookie consent that isn’t half-baked

Consent isn't just important, it is increasingly becoming the law. With regulations like GDPR, CCPA and VCDPA on the rise, your institution may soon need its own cookie consent solution. The problem? Most consent banners feel invasive, clunky and half-baked to users. There has to be a better way. After evaluating vendor options, we chose to leverage Google Tag Manager (GTM) and build our own solution. The result: a consent module that's free, accessible, customizable — and hopefully, a bit less annoying than the typical vendor popup. In this session, we'll break down real-world examples (including some truly terrible ones), explore the requirements for compliant consent management and show how GTM can do most of the heavy lifting. We'll also take time to discuss what you should expect once your new consent banner is in place. You'll leave with a clear path to building a solution that works for your users and your institution.