Session

During this presentation, colleagues from UNC Global Affairs will discuss how they effectively aligned with their university's rebrand while also preserving their individual unit's identity. The rebrand aligned units across the enterprise quite effectively, and it also provided ways for units to maintain their individuality — their own voice, their own interpretation of the brand. UNC Global Affairs refreshed its website, reorganized its Canva account, changed aesthetics on social media and more, all while embracing the new brand.

Type

session

Track

Marketing and communications (MCOM)

Intended audience

intermediate

Tags

collaboration and outreach, content strategy, marketing and communications, project management, redesigns

Delivery

in person, online

Location Name

Commonwealth 2

Shortcode

MCOM8

Preserving your individuality in a brand alignment