Not throwing away my shot: Creating engaging enrollment marketing campaigns

In the ultra-saturated college search market, we need to rise above the noise. While AI wants to take over the conversation and the college search process, we are not helpless. But if you thought stealth applications were high before, just you wait. Admissions and recruitment is now centered around zero-click marketing and the need for solid brand awareness. This means less true inquiries for admissions, but more opportunities to make an impact with strategic marketing.

It is vital that marketers figure out what strategies need to be left in the past and what needs to be focused on in order to make the most of our time in a quickly shifting landscape while ensuring we are adapting our narrative to students, parents and counselors. In my presentation, I will be going over opportunities for effective enrollment marketing campaigns, how to create a strong partnership between marketing and admissions, and providing key tools and tips that you can bring back to your team and start implementing immediately.