Generative engine optimization: Audit, monitor and improve your college's AI visibility

As AI-generated answers reshape search, colleges need content that can be found, trusted and cited. In this hands-on workshop, you’ll build out a GEO workflow to review your pages, strengthen them for AI citations and monitor visibility over time. In this workshop, we’ll:

• Evaluate how your institution appears in generative search.
• Practice strategic content edits that enhance AI visibility.
• Explore ways to track the impact of your GEO efforts.

This workshop is for marketing and communications professionals, content strategists and editors responsible for program pages, admissions, financial aid and other on-site enrollment content. You’ll leave the workshop with focused revision strategies that you can reuse on key content pages, along with methods to monitor your GEO progress for reporting.