Courtney Witmer
Assistant director of social media — Penn State University
Biography
she/her
As assistant director of social media, Courtney helps plan and execute short- and long-term strategy for Penn State's main social media accounts, curates and creates content for social media platforms, analyzes content and campaigns, and manages a team of six interns and eight student influencers. She also uses performance analytics and content evaluation to shape recommendations for continuous improvement and growth across platforms, constantly seeking new ways to engage with and respond to audiences.
Before joining Strategic Communications, Courtney held digital marketing roles at Facebook, Microsoft and various start-ups in the Bay Area. She also spent four years focusing on paid social media with Penn State World Campus and IPG agency Mediahub. In addition to earning bachelor's degrees in psychology and anthropology at Penn State, she received an M.S.Ed. from the University of Pennsylvania and an M.A. in museum studies from Seton Hall University.
Before joining Strategic Communications, Courtney held digital marketing roles at Facebook, Microsoft and various start-ups in the Bay Area. She also spent four years focusing on paid social media with Penn State World Campus and IPG agency Mediahub. In addition to earning bachelor's degrees in psychology and anthropology at Penn State, she received an M.S.Ed. from the University of Pennsylvania and an M.A. in museum studies from Seton Hall University.