Tamara Adlin
Consultant — Adlin Inc.
Biography
she/her
Tamara Adlin is a nationally recognized UX and product strategy leader with more than 25 years of experience helping organizations align around customer needs and deliver better outcomes. A former UX leader at Amazon and co-author of the influential Persona Lifecycle books, she is widely regarded as a pioneer in stakeholder alignment and customer-centered strategy.
She has worked with some of the world's most complex organizations across health care, higher education, global nonprofits and major technology companies. A professional speaker, podcast host and frequent conference presenter, Tamara has spoken nationwide and regularly guest lectures in top university UX programs, including at the University of Washington.
Known for her ability to bring stakeholders together at every level — from executives to frontline teams — she helps organizations move from internal conflict and silos to shared clarity, direction and meaningful progress.
She has worked with some of the world's most complex organizations across health care, higher education, global nonprofits and major technology companies. A professional speaker, podcast host and frequent conference presenter, Tamara has spoken nationwide and regularly guest lectures in top university UX programs, including at the University of Washington.
Known for her ability to bring stakeholders together at every level — from executives to frontline teams — she helps organizations move from internal conflict and silos to shared clarity, direction and meaningful progress.