Joe Pecor

Joe Pecor is the assistant director of marketing and analytics for the Office of Communications and Marketing at the University of Tennessee, Knoxville, where he leads the OCM digital marketing and analytics programs. In this role, he develops enterprise strategies and approaches that support both the central communications office and partners across campus, aligning digital marketing, measurement and insights with institutional priorities. With more than 15 years of experience across web development, SEO, paid digital media and marketing analytics, Joe brings a data-informed perspective grounded in contextual storytelling to drive insight-informed decision making.