Ashley Pichea
Web content creator — Cedarville University
Biography
Ashley Pichea serves as web content creator at Cedarville University, bringing 15 years of experience in digital content strategy into the higher education space. She partners with faculty and campus leaders to design search-informed content that aligns academic expertise with institutional priorities and prospective student needs.
Her work centers on structuring and scaling content ecosystems — developing topic clusters, shaping content architecture and refining workflows that support clarity and consistency across the university's digital presence.
An early adopter of generative AI, Ashley has been integrating AI into content processes for several years and is often described by colleagues as an "AI whisperer." She specializes in designing constrained custom GPTs that help teams move beyond experimentation toward intentional, workflow-aligned integration. In her own work, she approaches AI as a disciplined thought partner rather than a digital intern — using it to pressure-test ideas, uncover gaps in logic and expand strategic possibilities.
Her work centers on structuring and scaling content ecosystems — developing topic clusters, shaping content architecture and refining workflows that support clarity and consistency across the university's digital presence.
An early adopter of generative AI, Ashley has been integrating AI into content processes for several years and is often described by colleagues as an "AI whisperer." She specializes in designing constrained custom GPTs that help teams move beyond experimentation toward intentional, workflow-aligned integration. In her own work, she approaches AI as a disciplined thought partner rather than a digital intern — using it to pressure-test ideas, uncover gaps in logic and expand strategic possibilities.