Adam Staffa

Adam Staffa is director of web experience strategy at Olive & Company, with more than 15 years of experience in higher education, both in-house and on the agency side. He's worked with small community colleges and large universities in roles spanning strategic leadership and day-to-day operations, leading everything from large-scale enterprise website projects to far-reaching social media campaigns. His earlier career included work at MSNBC, Getty Images and PR Newswire, creating content and managing websites in the corporate media world.

Adam specializes in alignment strategy, information architecture, content strategy, digital marketing, research and data analysis. He has extensive experience working with executive leadership to build buy-in and help teams agree on priorities. A strong advocate for an equitable and accessible web, he sees alignment, thoughtful research and clear information architecture as essential to creating experiences that serve everyone.

Based in Seattle, Adam is a film geek, chocolate connoisseur and fan of exploring Washington’s outdoors. Ask him about his chocolate tasting app.