Allison Lanier

For the past eight years as a client lead at GMB, Allison partners with colleges and universities to align brand, content and user experience — turning complex institutional stories into clear, strategic digital ecosystems.

Allison also serves as chair of the Marketing Committee for Digital Collegium, where she helps shape how the organization communicates, connects and supports a national community of digital professionals in higher education. She also serves on the School of Business Advisory Board at USC Aiken and advocates for the Immune Deficiency Foundation.

She cares deeply about clarity, momentum and making digital feel less overwhelming — and more impactful.