Chad Capellman

Chad Capellman is senior director of growth strategy at Sandstorm, where he helps colleges, universities and mission-driven organizations turn digital strategy into measurable results. He has spent more than two decades working on both sides of the web: as a journalist and web producer at The Washington Post and ESPN.com, as head of the digital team at Massachusetts General Hospital, where he led the RFP for a 30,000-page website redesign, and as a strategist guiding higher ed, public sector and nonprofit clients through redesigns and platform decisions. A longtime conference speaker on SEO and metadata best practices, Chad now focuses on how AI is changing discovery. He has built AI workflow tools, led AI prompting workshops for nonprofits, served on an agency AI governance team and developed an AEO readiness tool for website managers. A University of Maryland, College Park graduate, Chad got his start as sports editor of The Diamondback and later served on the board of Maryland Media, Inc., the nonprofit that publishes it, helping guide the paper's transition to a digital-only publication.