Description
One of the most authentic voices in college marketing is the student voice. Often this comes from an ambassador program that effectively blends the student experience with the marketing communication plan, including campus visits.
To leverage the student voice in your digital marketing campaigns, start with the development of an engaged student group, then build structure and buy-in. Intentional digital marketing highlights the student experience in the enrollment funnel.
Learn how York College of Pennsylvania built a strong ambassador program that we use in our hype videos, email campaigns targeted by behavioral analysis, and our social media plan for organic and paid ads. We will share how we use all these tactics to intentionally engage students and families through the enrollment process—from prospect to enroll.
