| Location Name | Name | Speakers | |
|---|---|---|---|
| 8:00 AM - 12:00 PM | |||
| Marquis Hall Lobby | Registration Check-in | ||
| 8:00 AM - 4:00 PM | |||
| Fleck wing (Marquis Hall) | Sponsor Exhibits Open | ||
| 9:00 AM - 9:15 AM | |||
| Bergethon (Marquis Hall) | Welcome | Charles Fulton — Lafayette College Chris Tomik — Lafayette College |   |
| 9:30 AM - 10:15 AM | |||
| 104 (Kirby Hall) | Snake Oil or Miracle Elixir? One Skeptic's Experience with Higher Ed SEO | Amanda Coltri — Bryn Mawr College |  |
| Bergethon (Marquis Hall) | 4 Leadership Skills To Help You Advance Your Career | Joshua Charles — Rutgers Business School |  |
| Clay Ketcham (Marquis Hall) | How to Measure & Improve Your Marketing Effectiveness | Whitney Larimer — Mighty Citizen |  |
| 10:15 AM - 10:45 AM | |||
| Fleck wing (Marquis Hall) | Break: Visit sponsors | ||
| 10:45 AM - 11:30 AM | |||
| 104 (Kirby Hall) | Working with Subject-Matter Experts | Elisabeth Reinkordt — OHO |  |
| Bergethon (Marquis Hall) | Don’t Make Me Wait: How We Made monmouth.edu One of the Fastest Sites in Higher Ed | Tryon Eggleston — Monmouth University Steve Graboski — Monmouth University |  |
| Clay Ketcham (Marquis Hall) | The Digital Toolkit Behind Real Campus Connection | Julianna Goldring — Concept3D |  |
| 11:30 AM - 12:30 PM | |||
| Bergethon (Marquis Hall) | Lunch | ||
| 12:00 PM - 1:00 PM | |||
| Bergethon (Marquis Hall) | Keynote: A Tour of Large Language Models: How They Work, Recent Developments, and Why We Care | Sofia Serrano — Lafayette College |  |
| 1:15 PM - 2:00 PM | |||
| 104 (Kirby Hall) | The Student Voice in Digital Marketing | Steve Hall — York College of Pennsylvania Katie Schwienteck — York College of Pennsylvania Mady Sharp — York College of Pennsylvania |  |
| Bergethon (Marquis Hall) | Building a Scalable Framework for Unified Digital Experiences | Mandee Englert — JAKALA Jim Nourse — Penn State University |   |
| 2:00 PM - 2:30 PM | |||
| Fleck wing (Marquis Hall) | Break: Visit sponsors | ||
| 2:30 PM - 3:15 PM | |||
| 104 (Kirby Hall) | Why Traditional Lead Generation Fails in Higher Education | Robert Kadar — Yeshiva University | |
| Bergethon (Marquis Hall) | Improving UX and Accessibility with D&D and Role Play Tactics | Nick Croft — Reaktiv |  |
| Clay Ketcham (Marquis Hall) | Simplified & Supercharged: Transforming Campus Engagement & Success | Heather Myers — Pathify | |
| 3:30 PM - 4:15 PM | |||
| 104 (Kirby Hall) | Digital Downloads as a Tool for Audience Engagement and Appreciation | Sarina Alexander — Cornell University |  |
| Bergethon (Marquis Hall) | More Than an Extension: WordPress REST API Customization | Keiran Pillman — University of Rochester | |
| 4:30 PM - 4:45 PM | |||
| Bergethon (Marquis Hall) | Closing remarks | Charles Fulton — Lafayette College Chris Tomik — Lafayette College | |