How to Measure & Improve Your Marketing Effectiveness

Marketing effectiveness can be hard to measure, but we all face increased pressure to understand it and report on it. Where is your marketing working? What opportunities are you missing? Ultimately, marketing effectiveness equates to marketing maturity. Regardless of your institution’s size, your marketing ecosystem lives on a maturity spectrum, and where you stand today tells a story of where you’ll end up tomorrow.  

In this presentation, we’ll break down how to measure your marketing maturity and, thereby, your effectiveness across six key categories: research & analytics, branding & strategy, marketing & SEO, UX design & content, technology, and team dynamics. From there, we’ll explore how to move from one stage of marketing maturity to the next. You’ll also review updated insights from our benchmarking report with data from dozens of universities. 

We strongly suggest attendees take The Mighty GPS Assessment before this session, but it is not required to attend.

By the end of the presentation, attendees will:
- Define what marketing maturity is and how it relates to marketing effectiveness
- Understand the four stages of marketing maturity, including where each attendee’s organization lives on the spectrum
- Have access to your own customized marketing maturity report