Think Like a Content Creator to Increase Trust and Expand Your Reach

(This is not a sponsored session)
As trust in institutions declines, trust in individuals is on the rise. But just because colleges and universities are some of the most complex institutions in the country does not mean they can’t adopt some of the lessons from content creators who have built loyal audiences across platforms. These vloggers, bloggers and podcasters understand how to build followings, deliver value and spark engagement. This session will breakdown the content creator playbook and how it can apply to colleges and universities of all sizes. Presenters Jenna Spinelle and Bill Zimmerman teach courses on the creator economy, entrepreneurship, and digital PR at Penn State and Zimmerman is the author of "Understanding the Creator Economy: Making Digital Media Work for You."