Wednesday, October 1, 2025, 10:45 AM - 12:00 PM EDT
Join us for the presentation of the Red Stapler awards to our best-in-track sessions and the announcement of the best-in-conference award, followed by our keynote speaker.
Keynote: Next level prompts from tactics to strategy
Jim Sterne has spent 45 years in sales and marketing, with a focus on using technology to drive results. In the 1980s, he sold business computers to companies that had never owned one. In the 1990s, he consulted and delivered keynote talks on online marketing. In the 2000s, he founded a conference and professional association dedicated to digital analytics. Most recently, he has advised companies on adopting generative AI as a catalyst for innovation.
Sterne has written 13 books on Internet advertising, marketing and customer service, including the humorous Devil's Data Dictionary (2015); his first book on AI, Artificial Intelligence for Marketing: Practical Applications (2017); and his latest book, The New Science of Customer Relationships: Delivering on the One-to-One Promise with AI (2025).
Sterne has consulted to some of the world's largest companies, and has lectured at MIT, Stanford, USC, Harvard and Oxford. Since 2002, Sterne has remained active producing the Marketing Analytics Summit and spent 20 years with the Digital Analytics Association as co-founder and board chair emeritus. He was named one of the 50 most influential people in digital marketing by one of the U.K.'s premier interactive marketing magazines and was included in a list of the Top 25 Hot Speakers by the National Speakers Association.
Sterne is on the advisory board of a variety of startups, has served on the boards of his local library foundation and the Better Business Bureau, and the editorial board of the Applied Marketing Analytics peer-reviewed journal.
