AI in action: Higher ed’s masterclass for marketing and communications

AI is transforming marketing and communications, but some of the most innovative strategies aren't from tech giants — they're emerging from higher education. Practitioners use AI to enhance storytelling, optimize campaigns and strengthen audience connections. Yet, many marketers still struggle with AI adoption due to a lack of fluency in selecting the right tools, scattered adoption and ethical concerns. Higher education has tackled these challenges by creating a roadmap for AI adoption that marketers can apply today. This includes AI-powered storytelling to redefine brand narratives, analytics to optimize campaigns and automation to improve customer (student) interactions. You will gain insights from higher ed success stories, explore real-world applications of AI in marketing and leave with practical workflows, adoption strategies and storytelling techniques for more impactful marketing and communications.