Personalization at scale: How to deliver tailored digital experiences without overloading your team

Higher education audiences expect personalized digital experiences, but most marketing and web teams are already stretched thin. How can institutions create relevant, customized content without dramatically increasing workload?

This session will explore scalable strategies for web and content personalization, helping colleges and universities improve engagement without requiring constant manual updates. We'll cover practical approaches, including:

• Using data to inform personalized content without crossing privacy boundaries.
• Dynamically displaying relevant information.
• Leveraging segmentation techniques to tailor messaging for different audiences.
• Selecting the right tools.
• Avoiding common pitfalls and ensuring accessibility in personalized experiences.

By the end of this session, you will have a roadmap for integrating personalization into your digital strategy in a way that is sustainable, impactful and manageable for small teams.

Key takeaways

1. Scalable personalization: Learn how to personalize web and digital experiences efficiently without constant manual effort.
2. Smart automation: Discover tools and techniques to automate content delivery based on user behavior and data insights.
3. Accessibility and ethics: Ensure personalized content remains inclusive and respects user privacy.

Target audience

• Web and digital marketing teams
• Content strategists
• IT and CMS administrators
• Enrollment and communications professionals

Why it matters

With prospective students, parents and alumni expecting more intuitive digital experiences, institutions must move beyond one-size-fits-all websites. However, personalization can seem daunting, especially for teams with limited resources. This session will provide actionable steps to deliver personalized experiences at scale without overwhelming your staff.