Web analytics CSI: Investigating drop-offs, dead ends and digital crimes
Session date and time
Tuesday, September 30, 2025, 4:00 PM - 4:45 PM EDT
Your university website is a crime scene, and students are disappearing without converting! Join us for a forensic deep-dive into Google Analytics, heatmaps and user behavior tracking to solve the mystery of lost engagement. In this hands-on investigation, you'll:
- Analyze digital fingerprints (click data, heatmaps, scroll depth).
- Identify prime suspects (slow load times, poor mobile UX, confusing CTAs).
- Build an evidence-based case for web improvements.
Type
session
Track
AI, analytics and integration (AAI)
Intended audience
intermediate
Tags
data and analytics, data visualization, marketing and communications, metrics, promising practices
Delivery
in person
Location Name
Grand Gallery Overlook CD
Shortcode
AAI10