Date & Time
Tuesday, September 30, 2025, 4:00 PM - 4:45 PM EDT
Description
Your university website is a crime scene, and students are disappearing without converting! Join us for a forensic deep-dive into Google Analytics, heatmaps and user behavior tracking to solve the mystery of lost engagement. In this hands-on investigation, you'll:
- Analyze digital fingerprints (click data, heatmaps, scroll depth).
- Identify prime suspects (slow load times, poor mobile UX, confusing CTAs).
- Build an evidence-based case for web improvements.
Speakers
Type
session
Track
AI, analytics and integration (AAI)
Intended audience
intermediate
Tags
data/analytics, data visualization, marketing/communications, metrics, promising practices
Delivery
in person
Location Name
Grand Gallery Overlook CD
Shortcode
AAI10