Monday, September 29, 2025, 8:30 AM - 9:15 AM EDT
Higher education institutions collect vast amounts of data, but too often, critical systems — like customer relationship management (CRM), content management system(CMS) and analytics platforms — operate in silos. This fragmentation leads to inefficiencies, inconsistent messaging, and missed opportunities for engagement.
In this session, we'll explore strategies for integrating these core digital systems to create a unified, data-driven approach to student recruitment, engagement and retention. Through real-world case studies and practical frameworks, you will learn how institutions have successfully connected their CRM (e.g., Slate, Salesforce), CMS (e.g., Drupal, WordPress) and analytics tools (e.g., Google Analytics 4, Microsoft Clarity) to create a seamless digital experience.
By breaking down data silos, universities can better track prospective student interactions, personalize content and make data-informed decisions that drive enrollment and student success. Whether you're a digital strategist, enrollment manager or IT professional, this session will equip you with actionable steps to improve data flow and cross-platform communication.
