The wizard of labor market data: Get wicked results for SEO and engagement

Colleges are under pressure to demonstrate career outcomes and return on investment, and labor market data is a powerful tool to meet that demand. This session will show how Harper College integrated labor market insights into its website to improve both visibility and student engagement. By connecting program pages with career profiles, job demand statistics and salary projections, the college was able to boost unbranded SEO and provide prospective students with the information they value most.

We'll explore two primary use cases: creating career-focused landing pages that drive search traffic and embedding interactive features that significantly increase on-page engagement. Attendees will leave with actionable strategies for leveraging labor market data providers and tools to create high-value web content that resonates with students while delivering measurable results in search and engagement.