Biography
she/her
Nicole Velasquez is a digital marketing strategist specializing in higher education web strategy. As the lead for web and digital content at the Keough School of Global Affairs, she ensures the school's online presence effectively engages global audiences while aligning with institutional goals. Her work focuses on optimizing user experience, accessibility and content strategy to support academic programs, student recruitment and global policy outreach.
With a background in managing web projects across more than 50 sites at the Mendoza College of Business, Nicole brings a deep understanding of the unique challenges of higher ed digital ecosystems — balancing decentralized content needs, brand consistency and audience engagement. She collaborates across departments, guiding faculty and staff in digital best practices while developing scalable solutions for web governance.
Nicole holds a BBA in marketing from the University of Notre Dame and a certification in change management from Prosci. Passionate about making digital experiences more effective and impactful, she enjoys tackling the complexities of higher ed web strategy, content optimization and cross-functional collaboration.
With a background in managing web projects across more than 50 sites at the Mendoza College of Business, Nicole brings a deep understanding of the unique challenges of higher ed digital ecosystems — balancing decentralized content needs, brand consistency and audience engagement. She collaborates across departments, guiding faculty and staff in digital best practices while developing scalable solutions for web governance.
Nicole holds a BBA in marketing from the University of Notre Dame and a certification in change management from Prosci. Passionate about making digital experiences more effective and impactful, she enjoys tackling the complexities of higher ed web strategy, content optimization and cross-functional collaboration.