Biography
she/her
As digital content strategist for Penn State's flagship website within the Office of Strategic Communications, my focus is on enhancing user journeys for prospective students and other key audiences. I lead strategy and content development for the university's most critical pages, ensuring they reflect Penn State's brand, support recruitment goals and provide exceptional user experiences.
I thrive on projects that improve the customer journey and elevate the user experience. Whether it's reimagining content strategies, optimizing web structures or launching targeted campaigns, I find purpose in creating systems and stories that deliver results.
I thrive on projects that improve the customer journey and elevate the user experience. Whether it's reimagining content strategies, optimizing web structures or launching targeted campaigns, I find purpose in creating systems and stories that deliver results.